A global gaming company based in the Asia-Pacific region wanted to expand in Brazil and give their users both lower latency and more reliable connections to their game servers. Zenlayer’s complete solution provided them with 250 bare metal servers, local IP transit with Brazilian carriers, and dedicated connections among their global PoPs – all for 25% lower costs than the Client had previously been paying for comparable services. The 15% reduction in latency during peak hours translated directly into higher customer satisfaction and greater participation on their platform due to positive reviews and word of mouth.

A global gaming company which provides a platform for clients to host their own games uses Zenlayer Bare Metal Cloud to quickly and easily provision servers around the world and meet user needs.

ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

A global social and digital media company based in North America and Europe was exploring new business ventures within China but lacked a hybrid cloud interconnect solution for the highly regulated and unique Chinese market. The Client was an existing CoreSite customer, which provided the path to a simple solution. The Client turned to Zenlayer, a Coresite Open Cloud Exchange® and co-location partner, to bridge their network gap. Using Zenlayer Cloud Networking the Client was able to deploy a complete hybrid-cloud environment across their infrastructure within just a week.

Global enterprises have distributed users, and the infrastructure conditions of the regions where users are located are  often quite different. Compared to mature markets with competitive options, in emerging markets such as India, Indonesia, Brazil, the Middle East, South America and Africa – 4G networks are not mainstream. In fact,  3G and even 2G are still widely used in these emerging markets, where network speeds are relatively slow, and costs are high.

For gaming companies that need to quickly seize market share, knowing how to rapidly improve user experience in distributed, complex and weak network environments is crucial for their success.

Talk-Cloud, an e-Learning platform used by universities and other online education providers, was experiencing expo-nential growth and needed rapid deployment of new network nodes to maintain customer satisfaction. The heart of their platform is two-way livestreaming, an application extremely sensitive to latency issues and network instability. By using Zenlayer Bare Metal Cloud and Edge Data Center Services for their network needs, Talk-Cloud was able to increase coverage by 40% while reducing latency by 5% and costs by 20%.

Zenlayer offers on-demand edge cloud services in over 180 PoPs around the world, with expertise in fast-growing emerging markets like India, China and South America. Businesses utilize Zenlayer’s global edge cloud platform to instantly improve digital experiences for their users with ultra-low latency and worldwide connectivity on demand.

In this interview, Joe discusses Zenlayer’s evolution from edge data center provider to the goal of becoming the world’s #1 edge cloud provider as well as Zenlayer’s focus on being a truly global company and its unique capabilities and passion for serving emerging markets.

Many of us would recall when even a simple task, like webpage loading, appeared to be a lifetime wait. In the last two decades, web browsing experience has come a long way, and now not only do we browse faster – we surf, shop, learn, get entertained, and virtually live our lives on a browser. We are in a digital era where even ordering a pizza is a click away. With being online becoming a norm in this virtual age of smartphones, the seamless performance of a brand on digital platforms plays the most significant role in engaging a visitor.

How do we make digital platforms highly interactive and personalized without sacrificing performance? Content Delivery Network (CDN), along with Dynamic Caching, helps achieve this.

In this blog, let’s look behind the scenes and learn about the role of CDNs in improving website performance with dynamic content caching.

In this week’s episode, we speak to Melissa Cogavin – Managing Editor at SCTE, the Society for Broadband Professionals. We hear about Melissa’s impact within the Film and Cinema industries, where the SCTE is headed in 2021 and what Melissa envisions for the future of the broadcasting industry.

MOG has been providing high-quality, cost-effective solutions for OBVans Production for years. More than ever, Broadcasters and Media Companies need to optimize rack usage, without compromising video quality, while still ensuring its multiple distribution and storage needs.

BaishanCloud added another terabit-per-second level protection against DDoS in its global CDN, providing more robust security support for clients’ international businesses.

We catch up with Greg Dolan, Chief Commercial Officer at Xytech to discuss their MediaPulse Media Orchestrator. We hear how the workflow streamlines and automates content processing workflows and information flow across departments and vendors.

We also discuss Xytech’s recent acquisition of ScheduALL and what it means for both companies and also customers.

Localization is an accurate translation of content through the local cultural and contextual lens. In broadcasting terms, localization refers to creating compliant and culturally relevant versions of video assets for the international markets. A well-curated localized content is the one that makes an impact locally. Localization helps in expanding the customer base by adapting to a specific audience. The language used for creating a media asset might turn out insignificant if it’s not understood by the people who don’t speak your language. As businesses around the world are going to great lengths to ensure effective communications with their target audience, localization ensures that the content reads as if it were written by a native speaker. Thus, providing great growth opportunities for content providers in foreign markets.

Digitization has affirmed the importance of having real-time information. Content consumption has seen exponential growth in the last few years as consumers obtained easy access to a large quantity of information, 24/7. Financial services and news and sports broadcasting are the two industries where real-time information accessibility and accurate presentation is a major success criterion.

Software defined workflows span the media ecosystem and the wider technology ecosystem allowing assets, systems and processes to be joined and run together. Workflows address repetitive tasks that an organisation runs regularly and can optimise pipelines by allowing content to be processed frequently and quickly.

In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years?

First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.

It’s fair to say that this past year we’ve been up, down and all around. Literally overnight lives changed drastically and for the first time we were living through the kind of global pandemic that we’d only read about in history books. I think we can all agree that we’re living in unprecedented times.

That said, despite the extremely low lows of 2020 there were also some silver linings. With international lockdown and increasing work from home orders, many families were reunited, pollution rates steadily dwindled, digitization peaked, the season of innovation flourished.. and hey we were also graced with free balcony concerts from across the globe!

DAM, MAM, PAM…maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?

Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.