IABM BaM™ Shop Window
Mapping content supply chain to today’s creative, technical and business processes
BaM™ Shop Window Demo Video
In this video Joe Mace (Digital Marketing Executive, IABM) provides a demonstration on the shop window submission process. Click here to view the demo.
FAQs
How do I submit a product/service? – Simply click here and complete the online form
What if I cant find an activity chain that my product fits into? –
Click here to download a PDF which shows all of the categories and sub categories to help you with assigning your product or service to the correct part of the chain. If you search for a product such as “monitor” then you will be able to see which category to assign your product to. Alternatively, send us an email and let us know which category you think is missing and we can advise accordingly. Please email marketing@theiabm.org
Can I submit more than 1 product/service? – Yes you can submit as many as you like
Is there a charge for submitting products/services – No but IABM members products will be displayed at the top of any search list
Can I amend a submission once I have completed it – Yes, once you log into the site, go to the “Members Area” (click the button at the top of your screen) and you will be able to view and amend all products you have submitted as required.
What if my product or service fits into more than 1 category – We are currently upgrading the form to all you to select to “add to additional categories”. In the meantime, please email marketing@theiabm.org to inform us of the additional categories a product/service needs to be added to
How will you be promoting the shop window – In the run up to IBC and beyond we will be extensively promoting the service to buyers via e communication and social media
What if I cant find an activity chain that my product fits into – Please email marketing@theiabm.org and we will check which chain the product needs to be included in
SUBMIT PRODUCTClick here to download a PDF which shows all of the categories and sub categories to help you with assigning your product or service to the correct part of the chain
Content Chain Activity descriptions
Create
Original acquisition and creation of raw content – whether real-time (live) or recorded, in a studio or in the field.
Example Products and Services Supporting the Process
Cameras, microphones and lighting – and related accessories and supports.
Produce
Production processes, including real-time (live) production in a studio control room or OB truck and post-production.
Example Products and Services Supporting the Process
Real-time production equipment including audio and video mixers/switchers, real-time graphics, virtual sets and production automation. News and sport production and automation. Post-production tools including edit, color grade/correction, VFX and audio mix. Tools to manage the production process and resources. Production and post-production services including studios, OB trucks and creative services.
Manage
Managing and preparing completed content (audio, video, metadata) for publication and subsequent archive, including normalization, localization and technical/editorial compliance, while orchestrating the workflow and resources required.
Example Products and Services Supporting the Process
Media asset management and workflow orchestration, transcode and normalization tools, localization tools and services, editorial compliance and technical QC, archive management.
Publish
Publishing, playing out and distributing linear and non-linear content for consumption by audiences.
Example Products and Services Supporting the Process
Linear playout systems, non-linear video-on-demand platforms. Live signal distribution (terrestrial, IPTV, cable, satellite) and internet distribution. Theatrical and venue exhibition equipment.
Monetize
Managing business processes for content rights and royalties, scheduling linear and non-linear services, and selling and managing advertising.
Example Products and Services Supporting the Process
Broadcast management systems including scheduling, traffic, and rights and royalties tools. Advertising, including addressable and programmatic. Data aggregation and analysis.
Consume
Enabling consumption of content on consumer-facing devices, apps and platforms.
Example Products and Services Supporting the Process
Consumer identity management, user experience and user interface design, platform and app development.
Connect
Moving content, whether real-time (live) or file-based, within and between facilities.
Example Products and Services Supporting the Process
IP and SDI infrastructure, routing, interfacing and conversion. File-based delivery. Bandwidth and connectivity services including internet, fiber, satellite, microwave, and cellular.
Store
Storing content throughout its lifecycle.
Example Products and Services Supporting the Process
On-premise and cloud object storage, SAN and NAS – including disk, SSD, optical and data tape. Storage management. Archive storage. Video servers and VTRs.
Support
Enabling and powering the Content Chain including monitoring, testing, communicating, and running compute and facilities.
Example Products and Services Supporting the Process
Video and audio monitoring, displays, test and measurement. KVM and PCoIP. Compute power and cyber security. Facility power and furniture. Services to consult, design, build and run. Equipment rentals.
How will users find products?
Step 1 - Users will be able to do a search for product types, titles, uses etc via the search bar. They will also be able to work their way through the Content Chain by first selecting a Content Chain Activity:
Step 2 – The user selects the Product Category they wish to visit:
Step 3 – The user selects a sub category:
Step 4 – The user is able to see a list of products which fit the category choices made in steps 1,2 and 3:
Step 5 – The user can select any of the products and find out more:
Find out more about the BaM™ Content Chain in the on-demand webinars available below
Vendors
Media companies
Try it for yourself by using the demo version available below