Generating Leads in the Era of Engagement

In this video diary, IABM Head of Digital Ben Dales and Head of Membership Engagement Lisa Collins discuss tips and best practices to generate leads using a variety of methods including:

• Content
• Events both digital and face 2 face and how to marry the two different methods of delivery
• Email marketing
• Advertising (print vs digital)
• Social media
• Telesales - yes really! (watch the video to find out more!)