Steve Reynolds, President of Imagine Communications opens day 2 of IBC 2022 with a session highlighting the importance of convergence.
“As an industry, we are moving to a converged business that must combine linear, streaming, and on-demand to generate revenue from both broadcast and digital viewing – including subscription/transaction and audience monetization through advertising”
Steve digs deeper into this topic, noting: Business Convergence, Technical Convergence and Operational Convergence, underscoring industry trends, as well as discussing the current and future states, as these three paths continue to evolve.
