CATEGORIES
PROJECT/EVENT
Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories
Create covers the process of original acquisition or creation of raw content – live (“real-time”) or recorded, in a studio or in the field and the technology that enables this process. While this naturally includes distinct products such as cameras and accessories, lighting and audio recorders, it also encompasses UGC and social media. Services such as OB/Remote trucks also come into the Create link. While these currently overlap into the Produce link, with the growing trend towards remote production using IP, OBs/Remotes will increasingly be fully described within Create.
Examples
Acquisition – cameras, camera accessories, audio acquisition, lighting, social/UGC
