EVENT

CONTENT CHAIN FOCUS: CREATE, PRODUCE


Thursday 23 February 2023

3:00pm - 4:00pm GMT


The latest developments that are enhancing creativity, collaboration, and workflows at the front end of the BaM Content Chain®.



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        Case study title: Finding reliable file transfer for live AR and Interactive Video

        Synopsis: This case study explores:

        • Workflow for reliably delivering live AR and interactive video footage over the cloud and across the world
        • Collaborating with multiple contributors, even from remote locations with unstable bandwidth


        The panel debate covers the following:

        • Macro view - including impact of content spending trends on MediaTech investment.
        • Top business priorities in Create and Produce – and why they are priorities.
        • Decentralization of Create and Produce – including future of work and its impact on MediaTech investment.
        • Cloud adoption in Create and Produce – drivers, constraints etc.
        • Sustainability in Create and Produce – impact on MediaTech investment.
        • Convergence between media & entertainment and other industries such as gaming – effect on MediaTech investment in Create and Produce.
        • Interest in immersive technology, including VR/AR and the Metaverse – buzz and reality.
        • Outlook for 2023 and beyond.

        Lorenzo Zanni

        Head of Knowledge

        IABM

        (Host)

        Rupert Watson

        Director of Alliances & Channels

        Lucidlink

        Speakers

        Floyd Christofferson

        VP Product Marketing

         Hammerspace

        Adam Leah

        Creative Director

        Nxtedition

        Robb Wagner

        Founder

        Stimulated Inc.

        Ricky Cheung

        Senior Product Manager

        MASV