30-Year Broadcast Industry Veteran Brings Extensive Business and Engineering Acumen to the Company
SALT LAKE CITY — Jan. 31, 2023 — Utah Scientific, a world leader in providing mission-critical equipment to content creators, distributors, and broadcasters, today announced that Mark Playdon has been appointed as the company’s western regional sales manager (RSM). Based in Phoenix, Arizona, Playdon will oversee sales and customer management in the Western U.S. and Canada, regularly visiting potential and existing customers throughout the region to assess their needs and provide product and system recommendations.
“Mark’s engineering roots and industry experience afford him a deep comprehension of television and M&E systems,” said Barry Singer, vice president of sales, Utah Scientific. “His previous tenure managing the Western U.S. broadcast market, as well as the channel, is perfect for this role. A military veteran and a successful entrepreneur, Mark will be an asset to the continued growth here at Utah Scientific.”
Playdon’s attention to detail on both the engineering and business sides of the broadcast industry make him a perfect fit for the RSM position. After serving in the British Royal Air Force, Playdon started his career in 1993 as a systems design and installation engineer for FOR-A. Before joining Utah Scientific, he worked for the JVCKenwood Corporation as director of broadcast sales for the Western U.S. region, where he managed all direct account sales west of the Mississippi at each broadcast group’s executive and station levels.
“I believe wholeheartedly in having direct contact with customers to help them grow their businesses, and I am delighted to do so on behalf of Utah Scientific,” said Playdon. “I look forward to assisting the company with developing sales strategies and bringing new products to market that will, in turn, pair the right solutions with the right people.”
More information about Utah Scientific and the company’s product line is available at www.utahscientific.com.
Mark Playdon, U.S. Regional Sales Manager at Utah Scientific
About Utah Scientific Inc.
Utah Scientific is the world’s leading specialist in routing switchers, master control switchers, and related control software, and it set the benchmark for the broadcast industry with the first no-fee 10-year product warranty. Since 1977, the company has provided industry-leading products and best-in-class service and support as recognized three times by Frost & Sullivan with its global Customer Service Leadership Award. Additional information about the company can be found at www.utahscientific.com.
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