Offering premium video player capabilities as a standard option within a highly configurable streaming platform accelerates OTT service launches and introduces new monetization opportunities across devices
NAB Show 2023, Las Vegas, Apr. 12, 2023 – 24i, the video streaming user experience expert, and THEO Technologies, a global leader in delivering top-notch, interactive and smooth video playback on any device, today announced that the award-winning THEOplayer has been fully integrated with the 24i Mod Studio platform. THEOplayer will be included in all new deployments to 24i customers, efficiently bringing premium video playback features to a wide range of leading devices.
As streaming companies increasingly turn to 24i’s highly configurable, white label solutions to reduce their time to market, it’s important for 24i to stay up to date with the latest video formats, ad-tech solutions, security features and enhancements that reduce video latency. The integration has been achieved using THEOplayer’s Web SDK, iOS SDK, Android SDK and React Native SDK, which is closely aligned with 24i’s development approach and enables 24i to further accelerate mobile and big screen app development, reusing code across different platforms to reduce time-to-market and costs for OTT and broadcast streaming services.
Not only does the integration with THEOplayer simplify 24i’s player architecture, it also enables rapid rollout of multiple features and ongoing third party integrations to help monetize content, including Google Dynamic Ad Insertion (DAI) and AWS Elemental MediaTailor for personalized ad-insertion capabilities.
Dr. Neale Foster, CEO at 24i said: “The streaming video market is in constant development to keep up with consumer expectations. We need to stay flexible, and also move fast to offer our customers the features they need. THEO Technologies has the expertise and feature roadmap that will ensure we remain at the cutting edge of the changing video player landscape, including the latest video formats and advertising technologies so we can help our customers to easily deliver a consistent UX across the most popular streaming devices in the market.”
Steven Tielemans, CEO at THEO Technologies said: “We have worked with 24i for many years on multiple customer projects and it’s great that this positive experience has led them to put their faith in our solution and include it as part of 24i Mod Studio. Given 24i’s 13+ years of industry leadership in the streaming media user experience space, it is a privilege to see our teams working together to raise the bar for both streaming services and their end consumers.”
24i and THEO Technologies will be featuring the integrated solution at the NAB Show, April 15-18, 2023. Schedule an appointment with 24i at NAB and visit THEO Technologies at booth W3815.
About 24i
24i creates irresistible video experiences that simply wow viewers to keep our customers ahead of the streaming curve. Our modular software solutions maximize flexibility and time to market—from a fully cloud-based platform for VOD, FAST and live TV, to a complete TV-as-a-Service solution.
An Aferian plc (AIM: AFRN) group company, we help OTT services, broadcasters and pay TV operators launch differentiated video streaming services, operate efficiently and grow their brands and revenue. Our customers include telecoms companies like KPN, Telenor Sweden, Vodafone Iceland and Entel, broadcasters such as UK TV, KAN and NPO, and OTT service providers including BroadwayHD, Pure Flix and MGM+. For more, visit 24i.com.
About THEO Technologies
THEO Technologies is on a mission to change the way the world streams video over the Internet. We empower the world’s leading media and entertainment companies to deliver cutting-edge video services, efficiently and on any device. Built from the ground up, THEOplayer delivers high-quality video playback across any device or platform, brings an extensive feature set and additionally has +200 DRM, analytics and ad insertion integrations. We recently also launched THEOlive, the first HTTP-based real-time video API at scale. It’s an end-to-end HESP-based cloud solution, including encoding, packaging, a global CDN for extensive scaling and playback, which makes it easy to deliver high-quality sub-second latency video to any audience size.
