Matt Hughes, CCO at M2A Media talks to the IABM about M2A’s very latest product features, including EBAM (Encoder-Based Ad Manipulation), which has been designed to help broadcasters increase revenue through the insertion of content at the encoder side of a video workflow. Matt also explains how sports-rights owners, including Universal Tennis, FIBA Media and ATP Media are using M2A CONNECT and M2A LIVE to optimise their use of AWS cloud and increase time to value for the complex video workflows.

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