In Conversation with Matrix

In Conversation with Matrix

In Conversation With...

In-depth discussions with industry experts
Panels and 1-1 IABM TV interviews
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IABM Article

In Conversation with Matrix

Sun 17, 09 2023

04 Matrix
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      IABM interviewed Mark Gorman, CEO of Matrix, where we discussed the latest trends in TV advertising monetisation such as FAST, the implications and challenges that this brings and how the Monarch platform is helping sales teams to adapt and optimise sales revenue.
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