In this IABM TV Interview, we talk to Tim Claman, Chief Product Officer of Avid about the future of media production and Avid’s role in shaping it. Claman discusses the industry’s transformative phase, driven by evolving consumer experiences and technological advancements like AI and cloud. Avid’s focus lies in empowering users to be more efficient and creative, evident in their innovative products such as Media Composer and Pro Tools. The conversation also touches on Avid’s efforts to integrate with third-party vendors, providing customers with more choice and fluid workflows. Claman emphasizes the importance of customer feedback in product development, highlighting Avid’s commitment to meeting the evolving needs of the creative community.
