How Broadcasters are Approaching Addressable Advertising

July 25 – 13:00 CET | 8:00 EDT

This upcoming episode topic was selected by our viewers during our last webinar!

If you’re a broadcaster, you must navigate an important transition happening right now, as your viewers migrate from traditional TV channels to a fragmented mix of broadcast, FAST, and BVOD services. How can you make sure you can still reach your audiences across multiple services, networks, and screens? What are advertisers looking for to keep their TV budgets from declining?

In this webinar, we will discuss:

• The impact of the streaming transition on advertising
• The benefits and opportunities that targeted broadcast can bring
• Options for implementing addressable advertising on broadcast

Speakers

• Miles Davis, Director of Architecture, Synamedia
• Sarah Davies, Senior Lead Product Manager, Advanced Advertising, Synamedia
• Jeremy Bradley, Director Business Development, Advanced Advertising, Synamedia (Moderator)

Spend 30 minutes with us to hear how you can take the next step and begin leveraging addressable advertising to capture more ad spend and attract new advertisers.

Register now!