The Arvato Systems Vidispine team and TMT Insights announce a partnership aimed at modernizing sports media supply chains to compete in today’s multi-channel, multi-platform distribution landscape. In response to an explosive global demand for sports content, the companies have joined forces to help content owners and distributors optimize their lens-to-lens delivery pipelines and accelerate distribution into broadcast, FAST, and D2C/VOD streaming endpoints.
Arvato Systems’ Vidispine team, provider of the high-quality media management platform VidiNet, and TMT Insights, a leading provider of M&E consulting, implementation, and software development services, have aligned resources across their technology and professional services offerings to bring the speed and agility of Hollywood’s backlot to the playing field. The partnership gives teams, leagues, and broadcasters a blueprint for transforming their media verticals into efficient, centralized supply chains. The Vidispine suite of scalable MAM and orchestration tools can now be deployed and optimized for sports media by TMT’s industry-renowned professional services team.
“Multi-screen sports content has never been in higher demand. These audiences are fiercely loyal, their media consumption goes far beyond game day. It’s on their flatscreens, phones, laptops, socials, pods – they live and breathe their teams”, says John Proctor, Director of Sales for North America for the Vidispine portfolio. “To support these evolving fan bases, the brands must evolve as well. Hitting the screens they need to, requires future state technology and the right team to get them there as quickly as possible. That’s what our partnership with TMT is all about.”
Representing a wealth of experience and specialized skills within media and entertainment and cloud technologies, TMT Insights offers system integration and custom software development combined with industry-leading offerings such as cloud migrations, strategy and CXO advisory services, along with operations and workflow re-engineering.
For sports brands seeking to integrate their tech stack into day-to-day operations, adding TMT’s Polaris operational management platform drives efficiencies even further. When the Polaris front-end is combined with Vidispine’s powerful backend orchestration, the full power of the system brings benefits to constituents across various roles throughout the business.
“Polaris is designed to deliver a single-pane-of-glass actionable view into every aspect of an organization’s content supply chain from production through distribution. Its data-centric visual narrative creates a ‘universal language’ around the end-to-end processes”, says TMT Insights COO and Co-founder, Hannah Barnhardt. “It marries Vidispine’s powerful automation to critical data like Titles, Versions, Metadata, Work Orders. Now stakeholders from across the business – Schedulers, Content Producers, Social Managers, Engineers, Editors – can all work collaboratively out of the same tool providing context to all the activity across the entire technology stack”, adds Barnhardt.
“The partnership’s potential to cover all our client’s bases is what makes it stand out. The two teams working together create a single point of entry for the customer. All the backend engineering, frontend usability, and advisory/coaching pieces live under one roof. Time-to-market and time-to-ROI are particularly significant in the sports world – we’ve come together to address this problem head on”, says Annika Kimpel, Partner Manager in Arvato Systems’ Vidispine team.
From single live events to FAST channel deployment, the partnership sets the real-world challenges of sports media in its crosshairs. With so many content types in their catalog and so many audience access points to consider, sports firms constantly contend with opportunity cost. The joint solution looks to simplify the repeatable pieces and automate the audio/video supply chain, giving brands more cycles to intelligently monetize their content. The busy work of fulfillment – file ingestion, data wrangling, metadata enrichment, delivery – shouldn’t be barriers to curating the most compelling, personalized content for the viewers.
