The streaming market is maturing and the budgets of traditional broadcasters are being squeezed as they fight to maintain profitability.

MediaTech suppliers are feeling the pinch as result; opportunities for growth in their core markets are becoming ever more limited.

The Enterprise AV market, however, is changing dynamically and growing strongly, and many MediaTech suppliers and integrators are already involved. That’s because of a growing demand for high quality – often broadcast quality – production capabilities. This is driven by enterprises that have seen the power of high-quality communications and realized that if they are going to compete successfully, they will have to match the quality that is seen every day across social media channels.

This introduction to the market is aimed at helping those MediaTech suppliers who have yet to dip their toes in this exciting market to get started.