In this IABM TV interview, Ajey Anand, CEO of Norigin Media, discusses the latest trends in OTT CTV App creation. Norigin Media is a Scandinavian company that provides Streaming TV App Solutions. This includes Design, Development, Consulting and Test-Certification of TV Apps across all devices from mobiles to CTVs. Their TV App SDK supports custom UIUX designs and their White-label offering is a turnkey solution for the simple aggregation of Linear or FAST TV channels on CTV App Stores. They also offer Professional Services and Consultants for UIUX Engineering, expert Frontend developers, QA validation and testing service teams.