Targeting Live Sports, New Source Permissions Capability Separates Source and Destination Responsibilities to Optimise Broadcast-Grade IP Workflows
SOUTHAMPTON, England — Oct. 1, 2024 — Cerberus Tech, a leader in cloud-native IP contribution and distribution, today introduced a new source permissions capability within the company’s flagship Livelink provisioning, orchestration, and automation platform for live cloud video transport and processing workflows. Ideal for live sports, where rights holders require precise control over the distribution of high-value video feeds, source permissions decouple responsibility for input provision and rights assignment from ownership of outputs. As a result, broadcasters and other source owners can manage secure distribution of live feeds to multiple locations through a central platform — at scale and with fewer operators — while destination organisations assume responsibility for delivery.
“IP works as a low-cost transport medium for delivering high-value, high-quality contribution video, such as live sports feeds,” said Chris Clarke, CRO and co-founder at Cerberus Tech. “But without a control fabric, the human resource cost to execute at scale can’t compete with the simplicity and decentralisation of technical responsibilities inherent with traditional satellite and fibre workflows. The source permissions capability within our Livelink platform solves that problem.”
Available in both self-service and managed service models, Livelink combines a protocol-agnostic, multicloud-compatible infrastructure with low-latency reach to simplify IP workflows and enable scalable content delivery for occasional use or 24/7 distributions. The platform’s new source-permissions capability allows source owners to establish broadcast-grade IP environments in which they can manage feeds and assign access rights directly to rights holders or affiliates, which in turn can create their own destinations, maintaining control over feed delivery.
To facilitate this model of streamlined, scalable IP video delivery, the Livelink platform generates keys that a source owner can exchange — in the background — with another organisation on the platform to form a relationship. Once this relationship has been formed, the source owner can grant rights to and share all feeds within a particular environment, or take a more granular approach and share individual feeds. The source owner can choose how many delivery points the other organisation can make based on that content, and even determine who picks up the bill.
In addition to enhancing control and cost-efficiency, this approach also provides full transparency, enabling source owners to monitor stream health and connection statuses for a better understanding of service quality and usage.
“Source permissions simplifies the management of complex rights requirements and maintenance of broadcast-grade quality across numerous live streams,” added Clarke. “This capability allows source owners to decentralise responsibility for provision and switching in the same way that traditional satellite and fibre switches do. Once the framework is in place, large-scale IP video distribution workflows can become just as familiar and repeatable as traditional broadcast workflows.”
Further information about Livelink and the full Cerberus Tech product and service offering is available at cerberus.tech.
About Cerberus Tech
Cerberus Tech is a leader in live IP video distribution, simplifying broadcast workflows with innovative cloud-native provisioning, orchestration, and automation, enhanced with best-in-class technology integrations. Dedicated to a broadcast-first approach, Cerberus Tech enables sports broadcasters, production companies, and streaming services to transition seamlessly to IP. Whether implemented as a self-serve or managed service, the company’s on-demand Livelink platform allows for flexible management, processing, and distribution of high-quality content across multiple cloud environments. Backed by world-class customer support, these reliable, scalable video distribution services empower customers to address the evolving demands of the modern media business.
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