Evolving Media Consumption Trends
The way people consume media and the platforms they use have undergone significant transformations:
- Streaming services have been increasing in popularity worldwide.
- Despite this surge in demand, production companies have not experienced a corresponding budget increase.
Key Trends:
- Optimizing investments in production assets:
- Leveraging archives
- Repurposing content
- Localizing content:
- Creating new language versions of existing productions to reach broader audiences
- Managing targeted advertisements for higher ROI
Etere’s Capabilities:
- Supports SCTE-35 and SCTE-104 standards for:
- Dynamic Ad Insertion (DAI)
- Digital Program Insertion (DPI)
- Benefits include inserting graphics, logos, and tickers without changing the broadcast infrastructure.
The Importance of Collaboration and Remote Work
In a post-COVID world, the reliance on remote working solutions has increased significantly:
- Broadcasters now operate in hybrid or fully remote working environments.
- Seamless access to media assets from any location is essential.
Challenges:
- Managing extensive data
- Ensuring seamless real-time updates across multiple platforms
Solutions:
Etere Ecosystem offers tools to address these challenges with secure access, efficient workflows, and collaborative frameworks.
The Convergence of Media Asset Management (MAM) and Production Asset Management (PAM)
The distinctions between PAM and MAM are becoming increasingly blurred.
Evolution:
- Previously, PAM was limited to production capabilities at a single location.
- Now, hybrid or fully remote environments require accessible workflows and robust access rights systems.
Etere Ecosystem integrates seamlessly with Active Directory for reliable authorizations and user permissions.
Etere Cloud-Native Software Framework
Etere Channel-in-the-Cloud offers:
- Hassle-free, cost-effective cloud playout
- NDI/IP/SDI support
- Distribution to satellite, cable, IPTV, web, and mobile platforms
- Unified workflows for linear, VOD, and OTT deliveries
Etere MAM: Revolutionizing Media Asset Management
Etere MAM is a comprehensive solution designed to streamline the media-to-market workflow.
Key Features:
- Secure and Accessible Anywhere:
- Real-time updates via Etere Web
- Robust editing tools for collaborative workflows
- Expanding Beyond Linear Content:
- Non-linear programming and advertising capabilities, including VOD
- Multi-bit-rate encoding for HD, tablets, and mobile platforms
- Dynamic Workflow Management:
- Visual tools for designing and executing workflows
- Metadata for a Perfect VOD Interface:
- Flexible metadata structures for content discovery, repurposing, and distribution
- File Encryption and Secure Deliveries:
- Automatic encryption prevents unauthorized access
- MD5 checksum ensures data integrity during transfers
- AI-Driven Content Retrieval:
- Advanced search options and facial recognition
Etere’s Additional Features:
- Automatic quality checks and transcoding
- Integrated VOD workflows
- Resource management for real-time updates
Contact us for a personalized consultation and a media strategy that works for your business. Visit www.etere.com for more information.
