AI-driven scheduling automation and streamlined content management are up to 80% faster
Brussels, Belgium – February 24, 2025 – Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, today announced that Shahid, the world’s leading Arabic streaming platform, with international content offering as well, has gone live with Mediagenix On-Demand, a robust scheduling, content management and content performance solution for managing high-performance, dynamic streaming operations. Shahid is part of MBC GROUP, the leading media and entertainment conglomerate in the Middle East and North Africa (MENA) region. Shahid recently implemented the Mediagenix integrated suite for multiplatform audience engagement and AI-driven scheduling automation.
MBC GROUP originally became a Mediagenix linear scheduling customer in 2020. Riding on the momentum of rapid growth, Shahid’s adoption of the end-to-end AI-powered Mediagenix On-Demand solution is particularly timely. Bolstered by Mediagenix’s platform to drive much needed efficiencies, Shahid is now strategically positioned to scale operations and deliver exceptional viewer experiences.
“As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain,” said Nayla Nassar, Director of Sales Middle East, Mediagenix. “The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.”
Mediagenix offers an extensive set of capabilities that provide everything needed to maximise audience engagement through on-demand platforms. For Shahid, the decision to integrate Mediagenix On-Demand is rooted in the need to adapt to a fast-growing market. MENA’s streaming sector is rife with opportunity, but growth depends on implementing cost-effective scheduling processes, bolstering marketing efficiencies, and exploring new methods to curb churn—all of which Mediagenix On-Demand empowers.
“Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA’s rapidly evolving streaming landscape,” said Dominic Farrell, Chief Technology Officer at Shahid, MBC GROUP. “Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid’s commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.”
Mediagenix empowers Shahid to tackle the complexities of on-demand streaming with robust, AI-driven solutions that address the end-to-end needs of modern content delivery. Key advantages for Shahid include:
- Ability to have one single view on their content and content performance by centralized and efficient content management.
- Ability to efficiently manage and curate content visualization on the On Demand platform
- Automated schedule validation in a multi-region and multi-language context
Learn more about how these innovative solutions can automate your scheduling at https://www.mediagenix.tv/ or contact Nayla Nassar at nayla.nassar@mediagenix.tv.
About MBC GROUP
MBC GROUP is the largest and leading media company in the Middle East & North Africa region that enriches people’s lives through information, interaction, and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates. In September 2022, MBC GROUP launched its new headquarters in Riyadh, Saudi Arabia.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD(delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA(on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes three FM radio stations: MBC FM (Gulf music); Panorama FM (contemporary Arabic hit music), and MBC LOUD (contemporary English hit music).
Furthermore, part of MBC GROUP is Shahid, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.
For press inquiries or more information, please contact:
Sasha GEMAYEL
Sr. Group PR & Corporate Communications Manager
MBC GROUP
+971 50 450 7504
Sasha.Gemayel@mbc.net
About Mediagenix
Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, and content scheduling all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.
Press Contact
Kristin Canders
Grithaus Agency
(e) kristin@grithaus.agency
(p) +1 (207) 974-7744
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