Redesigned strawberry user interface and AI-powered collaboration tools enable post-production teams to scale content creation and simplify collaboration
Berlin, July 16, 2025 – Projective, a software provider that brings structure to post-production workflows for broadcasters, creative agencies and post-production facilities worldwide, is pleased to announce its participation in the upcoming IBC2025 at stand 1.A04, Hall 1.
At the highly anticipated industry event, Projective will unveil Strawberry 7, a significant upgrade to its creative project framework that sets a new standard in post-production. Featuring a fully redesigned and intuitive user interface, Strawberry 7 maximizes usability and efficiency while eliminating workflow bottlenecks. Its advanced media intelligence features, including AI-powered search and tagging, allow creative teams to locate specific clips, graphics, or soundbites in seconds—even within massive content libraries. Combined with cutting-edge tools like advanced speech-to-text transcription, Strawberry 7 empowers teams to streamline workflows, boost productivity, and deliver high-quality content faster than ever before.
“At Projective, we understand the growing complexity of today’s post-production landscape,” says Derek Barrilleaux, CEO, Projective. “Creative teams around the world are being asked to do more with less—facing tighter deadlines, global collaboration hurdles, and a demand for ever-higher quality. At this year’s IBC Show, we’re not just showcasing new tools; we’re presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational inefficiencies. We couldn’t be more excited to demonstrate how our innovations bring clarity, speed, and flexibility to the table.”
The company will also showcase its Strawberry Multisite solution, seamlessly integrating cloud and on-premises infrastructures to streamline collaborative workflows. With these innovations, Projective reaffirms its commitment to delivering forward-thinking solutions that empower creative teams and revolutionize production workflows.
Key benefits and solutions being showcased at IBC2025 include:
- Streamlined Workflows with an Intuitive Interface: The redesigned Strawberry 7 interface minimizes time spent on project management, giving creative teams faster access to essential tools and more time to focus on storytelling.
- Faster Content Discovery with Media Intelligence: Advanced speech-to-text transcription and AI-driven search with video and graphic tagging enable teams to locate specific assets in seconds, reducing bottlenecks and speeding up production.
- Effortless Global Collaboration: Strawberry Multisite integrates cloud and on-premises infrastructures, allowing distributed teams to collaborate seamlessly as if they were in the same room.
- Cloud-First Flexibility: The Strawberry Skies platform ensures real-time connectivity, enabling teams to work from anywhere without delays or disruptions.
These innovative offerings from Projective are transforming the boundaries of what can be achieved in post-production.
Webinar: “Simplify Your Post-Production Workflow in Just 4 Days”
Projective invites the post-production community to participate in an exclusive webinar on July 22nd, 2025, at 5 PM CEST, 11 AM EST, ahead of IBC2025. This interactive session will demonstrate how Strawberry’s suite of tools can eliminate common workflow bottlenecks and empower teams to achieve operational excellence in just four days. Attendees will gain practical insights into leveraging Strawberry to transform their post-production processes with speed and simplicity. Click here to register.
“We are excited to return to IBC and share our latest innovations with industry leaders and visionaries,” states Barrilleaux. “By introducing AI-powered features, a reimagined interface, and continued advancements in hybrid workflows through Strawberry Multisite and Skies, we are equipping content creators with adaptable and efficient tools to thrive in an increasingly dynamic environment.”
IBC attendees are invited to visit Projective at Stand 1.A04. Visitors can book a meeting in advance to see live demos of their full range of solutions. For more information, visit https://projective.io/schedule-a-meeting/
Press Contact
Bea Alonso, Marketing Lead
About Projective
Projective delivers innovative products that accelerate post-production for media companies worldwide. With an intimate understanding of creative workflows, paired with cutting-edge technology, Projective’s solutions empower customers to automate their media supply chain. Projective’s collaboration platform, Strawberry, allows content creators of any size to easily scale their post-production capabilities and meet the explosive demand for video content. Learn more at www.projective.io
