Senior industry leaders to advise agency leadership as Bubble expands across converging technology sectors
LONDON, LA and BOSTON, 29 January 2026 — Bubble Agency a global PR, marketing, and events specialist serving the media technology, sports technology, pro AV, and security and IT sectors, has announced the formation of a new Advisory Board to support the agency’s continued growth and deepen its industry expertise.
The Advisory Board brings together senior leaders with extensive experience building, scaling, and advising global organizations operating in complex and rapidly evolving markets. The board will provide strategic guidance to Bubble Agency’s leadership team, offering independent perspective on long-term growth, sector convergence, and how communications strategies must evolve as client industries become increasingly interconnected and technology-driven.
The creation of the Advisory Board reflects Bubble Agency’s evolution over recent years. The board is designed to help ensure the agency continues to grow with discipline, relevance, and a clear understanding of the commercial realities its clients face.
Initial members of the Bubble Agency Advisory Board include:
Catherine Davies, Americas Bureau Chief at SportBusiness. Davies is a senior sport business executive with decades of experience across global sports media, marketing, and research. She provides insight into the commercial dynamics shaping professional sport and media rights, drawing on a career that spans intelligence, communications, and executive leadership roles across international markets.
Andrew Elvish, Vice President of Global Marketing at Genetec. Elvish leads global marketing strategy for one of the world’s leading enterprise physical security software companies, working closely with partners and customers across EMEA, APAC, and the Americas. With more than two decades of experience in security and technology, he brings deep expertise in brand building, partner-led growth, and scaling global organizations.
Laila Hede Jensen, CEO and Founder of Zenova ApS: Jensen is an experienced business transformation leader with more than 20 years of executive leadership in the global AV and digital signage sector. She has held senior executive roles at companies including Samsung, Panasonic, Unilumin, SiliconCore, and ZetaDisplay, where she led international growth, technology adoption, and complex cross-border M&A transactions. Her experience spans scaling technology-driven businesses, integrating acquisitions across multiple regions, and building sustainable, scalable operating models in global markets.
Ian Munford, Strategic Business Development Lead for Media, Entertainment, Games, and Sport at AWS. Munford works with global media and entertainment organizations as they modernize platforms and business models amid fundamental industry change. His career spans broadcast, cloud, and large-scale digital transformation, with a consistent focus on translating technological change into practical, scalable outcomes.
Collectively, the Advisory Board reflects the breadth of Bubble Agency’s current client base and the converging technology domains it serves, including media and entertainment, AV and sports technology, security, and enterprise IT.
Sadie Groom, Founder and CEO of Bubble Agency, said the formation of the Advisory Board is a natural step in the agency’s development. “As Bubble has grown, the questions we are helping clients address have become more complex and more strategic. Establishing an Advisory Board gives us structured access to leaders who have built and operated at scale, and who understand the opportunities and pressures shaping our clients’ sectors. Their perspective will help us continue to evolve with clarity and focus.”
The Advisory Board will meet quarterly and work closely with Bubble Agency’s leadership on forward-looking topics including sector convergence, market dynamics, talent development, and the role of communications in supporting sustainable business growth. Board appointments are made for an initial 12-month term and will be reviewed annually to ensure continued relevance and diversity of perspective.
About Bubble Agency
Founded in 1999, Bubble Agency is the go-to global PR, marketing and events specialist for the B2B technology sector. Transforming businesses with its knowledge and network, the company has offices in London, Los Angeles, and the Greater Boston area. For more information visit www.bubbleagency.com.
Bubble Agency Contact
Phoebe Nelms
