Mapping content supply chain to today’s creative, technical and business processes
IABM’s industry model – The BaM Content Chain® is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate the fast-changing business environment. The BaM Content Chain® will thus prove invaluable to technology buyers, users and vendors alike to adopt the most creative and efficient operational processes and choose the best tools and technology.
The industry model is mirrored in the BaM™ Shop Window - an online resource designed to help you source and find out more about the best products and services available in the industry.
HOW THE BaM CONTENT CHAIN® HELPS YOU
THE CONSUMER
As the ultimate source of all revenues for everyone involved in the content chain, The BaM Content Chain® places the consumer at the heart of this new industry model.
It is structured around a common understanding of the creative, technical and business processes from creation to consumption – and the technology employed at every step, whether software, hardware, cloud or managed service.
MAPPING
By mapping to the creative and business activities carried out between camera and consumer, The BaM Content Chain® gives a complete, 360-degree model of the industry.
It tracks all the steps between content being created, through production and post-production to management, publishing & distribution to monetization. All these steps are supported by three common pillars – connect, store and support, through which processes flow at all stages of the content chain.
ACROSS THE INDUSTRY
The BaM Content Chain® is equally valid for media, broadcast and content businesses of any scale as well as technology vendors.
It also provides an up-to-date picture of the structure of the broadcast and media industry today – solid foundations for understanding, analysis and decision making.
THE CONSUMER
As the ultimate source of all revenues for everyone involved in the content chain, The BaM Content Chain® places the consumer at the heart of this new industry model.
It is structured around a common understanding of the creative, technical and business processes from creation to consumption – and the technology employed at every step, whether software, hardware, cloud or managed service.
MAPPING
By mapping to the creative and business activities carried out between camera and consumer, The BaM Content Chain® gives a complete, 360-degree model of the industry.
It tracks all the steps between content being created, through production and post-production to management, publishing & distribution to monetization. All these steps are supported by three common pillars – connect, store and support, through which processes flow at all stages of the content chain.
ACROSS THE INDUSTRY
The BaM Content Chain® is equally valid for media, broadcast and content businesses of any scale as well as technology vendors.
It also provides an up-to-date picture of the structure of the broadcast and media industry today – solid foundations for understanding, analysis and decision making.
The BaM Content Chain® serves four primary economic functions:
1
Building a common understanding of the creative, technical and economic activities addressed by the industry. This enables changes to be tracked and understood
2
Underpinning the valuation of the addressable market for different types of technology products and services – now and into the future. It looks at this from both ends – spending by technology buyers, and revenues of vendors
3
Aiding discovery of potential solutions/vendors by prospective buyers, making it clear who sells what, and which products fit which niche
4
Creating a blueprint for building a modern content supply chain – optimizing workflows and operations to deliver content from creator to consumer efficiently across multiple formats and platforms
The BaM Content Chain® is built around the following creative, technical and business processes:
Create
Produce
Manage
Publish
Monetize
Consume
Connect
Store
Support
Content Chain Panels
Find out about the different categories in these Content Chain Panels from NAB Show 2019: