A Tale of Two Sectors- SVOD and AVOD Economics – Panel

A Tale of Two Sectors- SVOD and AVOD Economics – Panel

MediaTech Intelligence

A Tale of Two Sectors- SVOD and AVOD Economics – Panel

Fri 04, 12 2020

Carlos Octavio

Carlos Octavio -  CHAIR

Head of Architecture & Analytics

TV Globo logo
Tarun Katial

Tarun Katial

CEO

Henry Embleton

Henry Embleton

Head of Ad Products & Revenue

Dina Weisberger

Dina Weisberger

Head of TV Partner Strategy & Development

The third day of BaM Live! opened with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.

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