Hybrid monetization has become a particularly hot topic as of late, fuelled primarily by macroeconomic uncertainty caused by major global events. Some of the big players, such as Netflix and Disney, have already announced the introduction of ad-funded tiers to supplement their existing subscription offerings. At the same time, reports show that an increasing number of users are willing to accept some advertising in return for lower subscription fees.

In light of this rapidly evolving landscape, and recognizing the need of its customers to explore new ways of monetizing video content, Accedo announced hybrid business model support for its award winning SaaS platform, Accedo One.

The Accedo One platform enables global companies to deliver impactful video experiences across multiple devices. It provides all the tools needed to easily design and manage a uniquely branded video business across all leading consumer platforms, empowering video service providers to get their offering to market fast by reducing the complexities of execution. Accedo One also enables video businesses to expand and monetize their services by integrating new features based on what its customers want and need.

Accedo One features:

·        User-Friendly Editor – a visual, easy-to-use editor for frictionless content curation and UI management, helping get content to market faster.

·        Service Analytics – an aggregated display of business intelligence and user insight that enables companies to make better decisions, faster.

·        Partner Marketplace – an extensive marketplace ecosystem of specialist streaming vendors that can be easily integrated as a service evolves.

From early 2023, Accedo One will enable support for multiple levels of monetization, enabling any video service provider to launch effective hybrid business models, supporting both subscription and advertising in one video service. This is important as it introduces the ability to offer not just separate AVOD or SVOD services, but also to combine both into a single service with multiple tiered payment options. This makes it possible to personalize payment models for different consumer segments (i.e., students, families, etc.) so consumers can pay a higher subscription for fewer advertisements and pay a lower fee for the opposite set-up.

There is typically a level of added complexity that comes with offering multiple tiers within one video service. The new offering from Accedo One will simplify this, making it possible for video providers to substantially increase monetization methods within a single video service and create compelling new ROI options for video providers.