Adthos: Changing the face of audio advertising

Adthos: Changing the face of audio advertising

Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Adthos: Changing the face of audio advertising

Tue 20, 12 2022


A multi award-winning platform that is revolutionizing the audio advertising industry, the Adthos Ad Platform provides the opportunity - for the first time anywhere - to create broadcast-quality, targeted audio advertising on-the-go.  

Generate high quality creatives in no time

The platform features a browser-based multitrack editor that allows broadcasters and advertisers to collaborate online, combining music, human and synthetic voice to produce real-time audio advertising.   It includes a voice library of 52 US - English voices, including broadcast professionals and Emmy-award winners (with the ability to add more), which are brought to life by controlling intonation, speed and applying reading rules for content such as phone numbers or emails. It also offers features commonly found in Digital Audio Workstations: equalisers, compressors, limiters, with an option to use professional plugins.

Unleash creative ways to reach your audience

The Adthos Platform allows on-the-go spot creation and offers powerful targeting possibilities: dynamically using any webservice to insert content based on different datasets to produce timely, relevant advertising. From web-based information such as weather services, sports and news, to using geo-targeting for location-based advertising, or even Excel files to generate content based on pricing catalogues for retail promotions. We are adding new features and opportunities to utilize data all the time – the only limit to the possibilities is your imagination.  

Adthos Ad Server levels the playing field for broadcasting

Integrated into the platform, the Adthos Ad Server offers first of its kind ad-serving technology built specifically for radio, and is available for free to download and use -  because it’s our belief that everyone should have access to the technology. This lightweight yet powerful addition to any existing traffic or playout system can be installed without multiple integrations and zero downtime. Radio stations gain the ability to easily sell, schedule and execute multi-platform campaigns with minimal intervention and many tasks completely automated. With instant reconciliation and intuitive customer interfaces providing campaign updates and insights at a moment’s notice, and the ability to replace spots in real time delivering incredible responsiveness. 

Built to answer today’s most pressing challenges - changing consumer behavior, data utilization and pace of development in the digital space - Adthos is in constant development. But our aim will always stay the same: to democratize the audio advertising industry. Go to www.adthos.com to sign up for a free trial and experience the possibilities for yourself.


Search For More Content



X