The pixitmedia Lab

Change can be disruptive and resource-limiting. That’s why we’ve created a space where our customers can experience the ultimate flexibility of our solutions at our dedicated facility, The Lab. The pixitmedia Lab at our UK headquarters – close to Heathrow airport and with easy access to central London – showcases the ins and outs of the complete pixstor ecosystem, and cutting-edge integration where you can test, collaborate and train with us first-hand in a real-world production environment.

If you would like to test some proof of concepts in our lab facility, or just want to know more about what we can do within the lab then visit our website.

Vine FX on the Perfect Partners

Michael Illingworth from Vine FX explains the storage system they use for their creative studio, which combines Dell EMC solutions with pixstor, and how this system, along with their support from Escape Technology, allows them to efficiently and effectively complete projects.

NVMe-oF: The New Frontier for On-set Production

For Media & Entertainment, getting all the raw camera footage from on-set dailies into the pipeline to be transcoded, reviewed, archived and delivered as quickly as possible is an ongoing balancing act for solution stacks. The higher the frame size, frame rate and footage definition, the more data there is to shift.

Media & Entertainment has widely embraced commodity IT technologies, such as cloud and Ethernet, to do these processes. However, Storage Area Network or SAN is still trusted to deliver real-time playback across many disciplines, workflows and pipelines. It is a widely held assumption that as formats and data-rates become ever higher, a SAN is needed.

This whitepaper will explore the ‘why’ behind this trust, and how the introduction of new technologies, such as NVMe over Fabrics or NVMe-oF, can help us understand how we can challenge this assumption in an informed and meaningful way.

Creativity Can’t Take Place in Silos

Media & Entertainment production houses have a high-priority job to do - feeding the creative process, VFX artists, render farms, grading and finishing without delaying any of the process through administration.

These facilities will have many creative disciplines, many different types of software and often a lot of technology and storage islands to service them all. Storage islands, such as a full Storage Area Network (SAN) or SAN-in-a-can applications, can result in huge amounts of duplication and time spent data wrangling. This problem is compounded as there will be a constant pressure to stop these buckets of storage from overflowing as these facilities work on multiple shots, scenes and projects concurrently.

This whitepaper will explore the current status-quo for production houses, the ‘why’ behind the industry trust in SANs, and how moving to technologies, such as NAS, can liberate data and media workflows.

You won’t Get SAN in the Cloud

Post production, creative agencies and facilities that work with raw camera footage and compressed video often fall into the trap of purchasing a SAN when one wasn’t needed in the first place. Because of its low latency and high bandwidth, SAN has provided a degree of reassurance for facilities looking to handle increasingly higher file sizes and data-rates.

However, for facilities investing into SAN to remain competitive, efficient and scalable, the infrastructure comes with prohibitively high manpower and infrastructure costs to manage and maintain.

This whitepaper explores the many moving parts within the modern production environment for creative agencies and how NAS technology, combined with DIT tools, will be the next step to scaling users and processes into operating on a facility-wide shared storage.

In The Hub Ep 47 – From Print to Broadcast Journalism – w/ Linda Duberley

This week, Neil is joined by Linda Duberley – publisher and editor at RiverTribe Magazine and founder and director of Duberley Media. Linda is a hugely accomplished print and broadcast journalist, anchoring the likes of Sky News and ITV. Linda discusses her transition from print to broadcast journalism, recalls highlight projects throughout her career and reveals what she envisions for the future of broadcasting.

In The Hub Ep 46 – The Technology Behind Broadcasting – w/ Medialooks

This week we’re joined by Alexander Bashlykov and Andrey Okunev from Medialooks. We discuss the behind the scenes technologies involved in the broadcasting industry, how broadcast software developers can save valuable time, the importance of open-source and their visions for the future of our industry. Enjoy!

Surging Success of eSports Intensifies Need for Robust, Affordable Security

The emergence of eSports as a mainstream live entertainment category opens service providers to the piracy threats already plaguing live-streamed sports, leaving the operators no choice but to fight back.

Part 1 of this two-part white paper series provides a comprehensive look at why security threats have risen to become a far greater challenge to the eSports industry than was once the case. Discover the trends reshaping the eSports industry at warp speed–and how pirates are trying to capitalize at a similar pace. Download Part 1 to understand the scope and tactics employed in theft of live content and what these trends imply for the eSports sector. 

Download paper now!

Sandstorm films testimonial video

Sandstorm films have been using farmerswife for 15 years. Tom Ward made his first customer testimonial video five years ago, and he’s back with another one to tell us why he trusts and loves farmerswife!