In the last two years, several M&E businesses have launched offerings that borrow elements from other sectors. We have often referred to this trend as M&E convergence and highlighted that it represents a major change for the M&E sector. In this session, Lorenzo Zanni, IABM’s Head of Knowledge, presents the latest IABM research on M&E Convergence, including why this phenomenon is happening and its implication for business and technology.

In this session we will explore the evolution of the broadcast industry through the lens of sports broadcasting, examining the technologies that have paved the way for how we experience broadcast today and the new innovations in audio, AI, XR, and volumetric video that are setting the industry up for its next chapter towards complete immersion.