CATEGORIES
CREATE
PUBLISH
STORE
PRODUCE
MONETIZE
SUPPORT
MANAGE
CONNECT
CONSUME
PROJECT/EVENT
Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories
CATEGORIES
PROJECT/EVENT
Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories
Create covers the process of original acquisition or creation of raw content – live (“real-time”) or recorded, in a studio or in the field and the technology that enables this process. While this naturally includes distinct products such as cameras and accessories, lighting and audio recorders, it also encompasses UGC and social media. Services such as OB/Remote trucks also come into the Create link. While these currently overlap into the Produce link, with the growing trend towards remote production using IP, OBs/Remotes will increasingly be fully described within Create.
Examples
Acquisition – cameras, camera accessories, audio acquisition, lighting, social/UGC
Publish covers an ever-growing field as viewing and listening choices continue to expand. It is defined as the playout or publication of content ready for consumers, and its subsequent distribution to reach consumers. Enabling technology for Publish includes linear playout systems, linear playout services, non-linear publishing systems, non-linear publishing services, projectors, large LED screens, protection & encryption, linear distribution & encryption, Cable, IPTV, satellite, terrestrial distribution, and internet distribution.
Examples
Linear Playout – linear playout systems, linear playout services
Non-Linear Publishing – non-linear publishing systems, non-linear publishing services
Venue Exhibition – projectors, large LED screens
Content Production – protection & encryption
Linear Distribution – distribution & encryption, Cable, IPTV, satellite, terrestrial distribution
Internet Distribution – internet distribution
Every process in the chain also needs access to storage, whether it’s raw content, work-in-progress, completed projects or archived content. This includes VTRs & DVRs, video servers, portable storage, on-premise storage, and cloud storage.
Examples
Real-Time Storage – VTR’s & DVR’s, video servers
File & Object Storage – portable storage, on-premise storage, cloud storage
Produce encompasses the production process (real-time/live) and post-production (file-based) to create a finished piece of content. The enabling technology that supports Produce includes graphics, audio production, video production and services, production and post-production software – including film transfer, editing, audio post, finishing, VFX and graphics, and services.
Examples
Real-Time Production – RT prod graphics, audio production, video production, production services
Manage Production – production software, post-production software
Post-Production – film transfer, editing, audio post, finishing, VFX & graphics, post-production services
Managing business processes for content rights and royalties, scheduling linear and non-linear services, and selling and managing advertising.
Examples
Broadcast management systems including scheduling, traffic, and rights and royalties tools. Advertising, including addressable and programmatic. Data aggregation and analysis.
The Support link encompasses the supporting capabilities used across the content supply chain to monitor and secure content and run operations. This includes video and audio monitoring, system monitoring, test & measurement, communications, cyber-security and protection, on-premise compute, cloud compute, facility hardware, implementation services, and rental services.
Examples
Video monitors, intercom, compute power, cybersecurity, software development
Monitor, Control Comms – video monitoring, audio monitor, system monitoring, test & measurement, communications
Secure – access, protect
Compute – on-premise compute, cloud compute
Design Build Run – facility hardware, implementation services, rental services
Manage defines the aggregation, preparation and management of completed content items ready for distribution. This includes content preparation and services, content and workflow management and orchestration, metadata, and operational analytics – everything from ingest and QC to transcoding; the process of readying content for delivery to the end-user customer.
Examples
Manage & Orchestrate – content & workflow management
Prepare – content preparation, content services
Connect defines the infrastructure, connectivity and bandwidth used to move content within and between facilities. This includes intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion, and file & object delivery.
Examples
Provide Access and bandwidth connectivity
Real-Time Transfer – intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion
File transfer – file & object delivery
The final link in the content chain – and the force that ultimately powers it – Consume defines all the touchpoints with the end-consumer of the content. Examples include a consumer-facing app that makes content recommendations and captures consumer data.
Example
User Experience – identity management, UI & UX, apps and platforms