BaM Awards 2024 – NAB Show

Create covers the process of original acquisition or creation of raw content – live (“real-time”) or recorded, in a studio or in the field and the technology that enables this process. While this naturally includes distinct products such as cameras and accessories, lighting and audio recorders, it also encompasses UGC and social media. Services such as OB/Remote trucks also come into the Create link. While these currently overlap into the Produce link, with the growing trend towards remote production using IP, OBs/Remotes will increasingly be fully described within Create.

Examples
Acquisition – cameras, camera accessories, audio acquisition, lighting, social/UGC

Produce encompasses the production process (real-time/live) and post-production (file-based) to create a finished piece of content. The enabling technology that supports Produce includes graphics, audio production, video production and services, production and post-production software – including film transfer, editing, audio post, finishing, VFX and graphics, and services.

Examples
Real-Time Production – RT prod graphics, audio production, video production, production services Manage Production – production software, post-production software Post-Production – film transfer, editing, audio post, finishing, VFX & graphics, post-production services

Manage defines the aggregation, preparation and management of completed content items ready for distribution. This includes content preparation and services, content and workflow management and orchestration, metadata, and operational analytics – everything from ingest and QC to transcoding; the process of readying content for delivery to the end-user customer.

Examples
Manage & Orchestrate – content & workflow management Prepare – content preparation, content services

Publish covers an ever-growing field as viewing and listening choices continue to expand. It is defined as the playout or publication of content ready for consumers, and its subsequent distribution to reach consumers. Enabling technology for Publish includes linear playout systems, linear playout services, non-linear publishing systems, non-linear publishing services, projectors, large LED screens, protection & encryption, linear distribution & encryption, Cable, IPTV, satellite, terrestrial distribution, and internet distribution.

Examples
Linear Playout – linear playout systems, linear playout services Non-Linear Publishing – non-linear publishing systems, non-linear publishing services Venue Exhibition – projectors, large LED screens Content Production – protection & encryption Linear Distribution – distribution & encryption, Cable, IPTV, satellite, terrestrial distribution Internet Distribution – internet distribution.

Managing business processes for content rights and royalties, scheduling linear and non-linear services, and selling and managing advertising.

Examples
Broadcast management systems including scheduling, traffic, and rights and royalties tools. Advertising, including addressable and programmatic. Data aggregation and analysis.

Connect defines the infrastructure, connectivity and bandwidth used to move content within and between facilities. This includes intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion, and file & object delivery.

Examples
Provide Access and bandwidth connectivity Real-Time Transfer – intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion File transfer – file & object delivery

Every process in the chain also needs access to storage, whether it’s raw content, work-in-progress, completed projects or archived content. This includes VTRs & DVRs, video servers, portable storage, on-premise storage, and cloud storage.

Examples
Real-Time Storage – VTR’s & DVR’s, video servers File & Object Storage – portable storage, on-premise storage, cloud storage

The Support link encompasses the supporting capabilities used across the content supply chain to monitor and secure content and run operations. This includes video and audio monitoring, system monitoring, test & measurement, communications, cyber-security and protection, on-premise compute, cloud compute, facility hardware, implementation services, and rental services.

Examples
Video monitors, intercom, compute power, cybersecurity, software development Monitor, Control Comms – video monitoring, audio monitor, system monitoring, test & measurement, communications Secure – access, protect Compute – on-premise compute, cloud compute Design Build Run – facility hardware, implementation services, rental services

The final link in the content chain – and the force that ultimately powers it – Consume defines all the touchpoints with the end-consumer of the content. Examples include a consumer-facing app that makes content recommendations and captures consumer data

Examples
User Experience – identity management, UI & UX, apps and platforms

Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories