The IABM BaM Awards® recognize outstanding technological innovations that deliver real business and creative benefits. The BaMs are the only truly independent technology awards in the industry, and are widely recognized as the gold standard for rewarding Broadcast and Media innovation.

"Any product that is recognized by the judging panel is not just an innovative solution, but is genuinely important to the market and sets the standard in its category."

The entries are in and the finalists have been carefully selected by the judges. View the shortlist here and register to attend the awards.

The Forum, IBC

6pm - Drinks Reception - Kindly Sponsored by Avid

7pm - Awards Presentation


The Winners for the BaM Awards 23 IBC Edition have been announced!

Congratulations to the 10 companies who have been crowned the champion in their category.


Entries are now closed.

Winners will be announced at IBC on Saturday 16 September 2023. To attend, book your seats free here now.


How much does it cost to enter?

IABM Platinum members are entitled for five complimentary BaM Awards® entries each year; Gold members are entitled to two complimentary entries per year; and Silver & Start-Up Members are eligible for 1 complimentary entry per year. 

For any additional entries, IABM members will pay £195/€225/$250 (plus VAT where applicable) per entry.

Non IABM Member entry is charged £295/€335/$360 (plus VAT where applicable) per entry..

Who can enter/When does my product, service or solution need to be launched?

Submissions for the BaM Awards® are open to every company (whether an IABM member or not) that has launched a new product or service within the 12 months prior to the submission closing date.

What makes the IABM awards different?

The IABM BaM Awards® recognize outstanding technological innovations that deliver real business and creative benefits. The BaM Awards® are the only truly independent technology awards in the industry, and are widely recognized as the gold standard for rewarding MediaTech innovation.

How many categories can you enter?

There are ten categories and you must choose one category from the list at the start of your entry.

You are eligible to enter more than one category with multiple entries, as long as the work submitted meets the category criteria. The Awards Committee may move an entry from one category to another, if it considers this to be more appropriate than the original one chosen.

You may also enter your product/service/solution in more than one category as long as it meets the criteria for each category selected. We strongly recommend you adjust the submission to line of with the category. Entering the same product/service/solution twice in different categories is considered as two entries and will billed as such.

How are the awards judged?

A panel of 40 independent expert judges carries out the judging. The various judges represent every aspect of the MediaTech eco system.

What are the judges looking for?

The judging can vary between categories, however the fundamental criteria are:

•  End user benefit and impact

•  New opportunities created

•  Relevance

•  Implementation

•  Innovation

•  Performance

•  Application quality

•  Value for money

•  Evidence of achievement

My entry is confidential, is that a problem?

No, if you don't want the product name to be announced then simply tick the "this product is embargoed" box during submission and we will only announce the company name if you are shortlisted. The Shortlisted product/service/solution will be announced at the awards presentation.

How can you maximize your chances of winning?

The entry form has been designed with our judges in mind; we have worked with them to ensure that the descriptions and details of your product are as easy as possible for them to judge. We would advise against using 'marketing speak' in your entry and avoid replicating a press release. Focus on the key USP's and put yourself in the shoes of the judges: what will they want to know to make a decision? Review the tips to give you the best chance of winning a BaM Award® - View online here.

When will the awards be announced?

The shortlist will be announced approximately 2 weeks prior to the awards presentation.

Can I enter the same product or service for a subsequent award session?

Yes, provided the new product or service launch date is within 12 months prior to the submission closing date.

Can I edit my entry?

Yes. You may return and edit your entry as many times as you like up until closing.

Can I add in video content to support my entry?

The entry form has a specific field for up to two links for video playout via another platform. Video content cannot be uploaded within the entry.

How will I know that my entry was submitted successfully?

Once you have confirmed your entry, we will send you a confirmation email.

Can I enter an uncompleted or projected product or service?

No. Products or services must be available for commercial use before the awards ceremony.

What do winners of the BaM Awards® receive?

Each winner will receive a trophy uniquely identified with the BaM category. Additional trophies cannot be purchased.

Will I need to pay anything if I win?

No, there are no hidden costs involved with BaM Awards®. We will not charge you for the trophy.

Will I need to attend an awards ceremony to find out if I've won?

We will be announcing the shortlist online. If you are shortlisted we will email the submitter’s email provided from the submission form requesting some additional marketing details to promote the shortlisted winners. We suggest all shortlisted winners attend the award ceremony. Final winners will receive a trophy, be photographed and have a follow-up social media video interview to maximize publicity opportunities.

Can my company sponsor the event?

Absolutely, you can learn more about how to sponsor the event here.