Category Guidelines

Useful entry and category guidelines available here.

You can read the Terms and Conditions here.

Example Entry

Download an example entry here to better understand the questions, media upload details and word counts.

Learn from IABM's CTO Stan Moote on what the judges look for when choosing a winner for the BaM Awards®.

Watch the webinar here.

IABM Platinum members are entitled for five complimentary BaM Awards® entries each year; Gold members are entitled to two complimentary entries per year; and Silver & Start-Up Members are eligible for 1 complimentary entry per year. 

For any additional entries, IABM members will pay £195/€225/$250 (plus VAT where applicable) per entry.

Non IABM Member entry is charged £295/€335/$360 (plus VAT where applicable) per entry..

Submissions for the BaM Awards^® are open to every company (whether an IABM member or not) that has launched a new product or service within the 12 months prior to the submission closing date.

The IABM BaM Awards^® recognize outstanding technological innovations that deliver real business and creative benefits. The BaM Awards^® are the only truly independent technology awards in the industry, and are widely recognized as the gold standard for rewarding MediaTech innovation.

There are ten categories and you must choose one category from the list at the start of your entry.

You are eligible to enter more than one category with multiple entries, as long as the work submitted meets the category criteria. The Awards Committee may move an entry from one category to another, if it considers this to be more appropriate than the original one chosen.

You may also enter your product/service/solution in more than one category as long as it meets the criteria for each category selected. We strongly recommend you adjust the submission to line of with the category. Entering the same product/service/solution twice in different categories is considered as two entries and will billed as such.

A panel of 40 independent expert judges carries out the judging. The various judges represent every aspect of the MediaTech eco system.

The judging can vary between categories, however the fundamental criteria are:

•  End user benefit and impact

•  New opportunities created

•  Relevance

•  Implementation

•  Innovation

•  Performance

•  Application quality

•  Value for money

•  Evidence of achievement

No, if you don't want the product name to be announced then simply tick the "this product is embargoed" box during submission and we will only announce the company name if you are shortlisted. The Shortlisted product/service/solution will be announced at the awards presentation.

The entry form has been designed with our judges in mind; we have worked with them to ensure that the descriptions and details of your product are as easy as possible for them to judge. We would advise against using 'marketing speak' in your entry and avoid replicating a press release. Focus on the key USP's and put yourself in the shoes of the judges: what will they want to know to make a decision? Review the tips to give you the best chance of winning a BaM Award^® - View online here.

The shortlist will be announced approximately 2 weeks prior to the awards presentation.

Yes, provided the new product or service launch date is within 12 months prior to the submission closing date.

Yes. You may return and edit your entry as many times as you like up until closing.

The entry form has a specific field for up to two links for video playout via another platform. Video content cannot be uploaded within the entry.

Once you have confirmed your entry, we will send you a confirmation email.

No. Products or services must be available for commercial use before the awards ceremony.

Each winner will receive a trophy uniquely identified with the BaM category. Additional trophies cannot be purchased.

No, there are no hidden costs involved with BaM Awards^®. We will not charge you for the trophy.

We will be announcing the shortlist online. If you are shortlisted we will email the submitter’s email provided from the submission form requesting some additional marketing details to promote the shortlisted winners. We suggest all shortlisted winners attend the award ceremony. Final winners will receive a trophy, be photographed and have a follow-up social media video interview to maximize publicity opportunities.

Absolutely, you can learn more about how to Sponsor the event here.