BaM™ Product Highlight – NAGRA OpenTV Signature Edition

BaM™ Product Highlight – NAGRA OpenTV Signature Edition

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BaM™ Product Highlight – NAGRA OpenTV Signature Edition

Tue 26, 06 2018

MONETIZE CATEGORY BaM™Award Nominee – NAGRA OpenTV Signature Edition

NAGRA OpenTV Signature edition - IABM BaM Awards finalist

NAGRA – It’s time to defragment the fragmented pay-TV landscape

OTT has become the mainstream go-to for the industry, but the subsequent disaggregation of TV programming has created a frustrating and complex issue for viewers who just want to relax in front of the TV.

NAGRA OpenTV Signature edition - IABM BaM Awards finalist

But it’s never that simple. Viewers are invariably confronted with lots of different services and interfaces – the issue of too many remote controls isn’t going away.

Disaggregation is, as it turns out, multiplying the complications of TV viewing. delivering targeted packages based on viewer dynamics, usage preferences, and ever-increasing content options.

What’s the solution? How can pay-TV operators address the fragmentation and disintermediation in the TV marketplace?

What’s more, how can both TV traditionalists and younger generations be offered a system that has the comfort of the easy-to-use experience we once had, while offering a sophisticated, modern solution?

NAGRA OpenTV Signature edition - IABM BaM Awards finalist

Many pay-TV services have responded by becoming the aggregator of aggregators, onboarding the most popular SVOD apps.

But in reality, the broader solution entails looking at the entire video-consumption landscape with fresh eyes.

The solution must also place all generations of viewers at the heart of the equation, rather than focusing on just millennials or the latest crop of cord-cutters.

It must also reduce system complexity for the pay-TV operator, ensuring that they too benefit from a simpler yet comprehensive, secure, packaged and robust solution – one that delivers operational advantages of deployment speed, performance, and scalability.

We need a fresh, exciting and intuitive user experience, simplifying content navigation and discovery for all generations of TV consumers by delivering targeted packages based on viewer dynamics, usage preferences, and ever-increasing content options.

With this in place, pay-TV operators could fully monetize their content and services portfolio, plus their network across all secured connected devices.

In response to this increasing need, NAGRA has developed Open TV Signature Edition.

An ecosystem designed to help pay-TV operators build a better video business, Open TV Signature Edition’s key features include a ready-to-deploy and feature-rich platform for BYOD app-based plays and operator-controlled devices (Android TV & Linux); intuitive multi-journey UEX enabling both traditional and modern paths to content, and an operator console powered by AI-driven analytics to enable targeted content, real-time promotions and recommendations.

And, as each user’s preferences are understood, the system updates promotions and recommendations accordingly, populating a novel timeline feature, a discover location and adding programming into the virtual linearized EPG channels.

While new consumer habits, emerging new content, and technological innovations can easily alter the pay-TV ecosystem dynamic, the key for now is to ensure that consumers are kept satisfied today, and that possibilities are kept open for tomorrow. That entails flexibility and agility. But how to keep consumers satisfied today? Give them an easy ride. We must always remember they want a simple, enjoyable experience when they switch on their TV. And NAGRA’s Open TV Signature Edition may well be the key to that.


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