BaM™ Product Highlight: NeuLion
Wed 11, 07 2018
CONSUME CATEGORY BaM™ Award Winner NeuLion: A leading OTT technology and services provider
NeuLion specializes in the broadcasting, distribution and monetization of live and on-demand content to internet-connected devices. As the de facto leader in streaming, NeuLion delivers over 63,000 live events annually. NeuLion works with top sports and entertainment brands such as the NBA, English Football League, Sky Sports, NFL, UFC, National Geographic and many more to deliver their content directly to viewers over the internet and create engaging, interactive viewing experiences for their audience in global markets.
NeuLion works with media companies to optimize video delivery for mobile devices and to create new technologies and features designed to create unique, personalized experiences for viewers.
Personalized content delivery and interfaces, mobile-adapted camera angles, interactive on-screen graphics and more help differentiate the mobile experience and improve engagement. Content owners are increasingly relying on unique mobile experiences to capture new viewers, particularly younger viewers, and retain existing subscribers to drive revenue.
NeuLion’s work with the NBA in redesigning the mobile app for NBA League Pass International, the league’s subscription video product for live and on-demand basketball content, demonstrates how forward-thinking content owners can use NeuLion’s technology to enhance the mobile viewing experience. Shortly after the NBA noticed year-over-year increases in mobile content consumption, they responded by working with NeuLion to create brand new mobile-specific content and features, only available on the NBA League Pass mobile app.
Shortly after the NBA noticed year-over-year increases in mobile content consumption, they responded by working with NeuLion to create brand new mobile-specific content and features - BaM™ Product Highlight: NeuLion Click To Tweet
As part of that, this past season saw the introduction of NBA Mobile View, a unique zoomed-in camera feed adapted for viewing on smaller screens. Mobile View includes interactive on-screen graphics that let fans view player profiles, stats, and live scores right “on top” of live and on-demand games. The interactive graphics create a rich viewing experience and provide new opportunities for media companies to engage directly with audiences.
NeuLion and the NBA also collaborated to develop and support new mobile-specific content that helps the league’s international fans to watch whenever and wherever they want. NBA Rapid Replay publishes live trending highlights from around the league each night. Rapid Replay is enabled by NeuLion’s content recommendation engine, which uses a combination of profile settings and viewing data to curate content libraries as well as provide the ability to filter the videos by team, player, type of video and more.
NeuLion and the NBA also collaborated to develop and support new mobile-specific content that helps the league’s international fans to watch whenever and wherever they want- BaM™ Product Highlight: NeuLion Click To Tweet
The NBA has seen several key benefits that reinforce their decision to invest in creating fun, unique mobile experiences for fans. Viewer engagement has increased this season, helping the league to improve audience retention and acquisition. This ultimately proves that delivering a superb mobile video experience helps drive new and expanded revenues.
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