Blackbird and TownNews power digital news production
Thu 06, 02 2020
The way news is consumed is changing fast. In the US alone 43% of adults now choose websites and social media as their primary news sources over traditional TV and print media.
The dramatic shift to digital news consumption has led news networks to seek solutions that will enable them to deliver engaging content fast to consumers across the full digital spectrum.
A leader in equipping media organizations with the latest news services to flourish in the digital age is TownNews. Used by news organisations and TV stations across the US, the TownNews platform empowers news networks to create, distribute and monetize their multimedia content.
TownNews chose to integrate Blackbird into their platform to enable news networks to easily access, edit and manage their broadcast video. All clipping and editing in Blackbird is from a web browser giving digital news teams immediate access to live broadcast content for frame accurate clipping. Frame accuracy gives teams full control over clean content with no stray frames which is vital for network mandates.
“TownNews provides us with a flexible and extendable platform that allows us to iterate and develop for our consumers’ needs nimbly and effectively.” – Matt Strait, VP Digital Media, Meredith Corporation
Once clipped, edited and closed captions added as needed, engaging news videos can be quickly and easily sent to multiple destinations including web, OTT, apps, Facebook, YouTube and Twitter.
Blackbird is now used within the TownNews platform by 46 US TV Stations across 24 states for the fast turnaround of high quality and compliant news highlights. Blackbird has proven to be an agile, fast and cost-effective solution for delivering broadcast quality news content to millions of digitally savvy consumers.
Based on your recent activity and preferences we recommend the following pieces of content
IABM Webinar - What Vendors need to know about Cyber SecurityOften having a cyber security plan gets forgotten - until it is too late. Too late doesn't necessarily mea...
IABM Webinar - Monetising Content ArchivesThe coronavirus pandemic showed us all how reliant we are on good quality, interesting content to drive advertising revenues ...
MediaKind Webinar On Demand - Getting your disruption on - Uncovering media opportunitiesIf necessity is the mother of invention, one could say that progress is the ch...
IABM3 days ago
In this panel, we hear how the Coronavirus has affected each of these businesses and what kind of permanent effect it will have on the industry. We hear what the new k...
IABM8 days ago
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences. At the same time, they must also comply fully ...
MediaKind Application Paper8 days ago
IABM Webinar - Focus on 5GHear how the global rollout of 5G technology will develop in the coming years and what kind of timeline we can expect for the commercial adop...
IABM14 days ago
OTT-delivered video is viewed on a vast range of client devices such as phones, tablets, and smart TVs. OTT operators must support a plethora of codecs and formats, OS...
By Bo Ferm, Product Marketing, Media Solutions, Intertrust Technologies14 days ago
In this IABM TV interview, Fabio Gattari (Director, Etere) discusses the recent announcements Etere have made over the last few months and how these have been affected...
IABM15 days ago