Bonneville identified the need to automate and centralize their billing and payments procedures.
They wanted a solution to streamline payments including cash-in advance transactions and to centralize client-specific activity for improved communication regarding receivables.
After implementing a well-known collections management software package, Bonneville realized that there were needs specific to the media industry that could not be addressed with this industry-agnostic solution.
Furthermore, their advertiser clients found the payment portal complicated which led to virtually full abandonment and extended delays. Bonneville had zero visibility into the “buy” side of the portal, so customer service also diminished. Bonneville was forced to revert to processing all payments manually.