IABM Journal

Representing Broadcast & Media Technology Suppliers Worldwide
Articles covering a range of key topics and themes
In depth analysis of the latest trends

Understanding and combating viewer ‘Paralysis of Choice’

Fri 21, 10 2022

With ever expanding content libraries, broadcasters, SVOD and  FAST/AVOD are providing subscribers with more content than ever.  However, too many options can overwhelm subscribers. This whitepaper explains the “paralysis of choice” and how metadata strategies can help audiences make sense of the options presented to them.

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