Cheqroom – From Chaos to Clarity: How Asset Management Powers MediaTech Resilience
Empower Your Teams by Making Equipment Reservations and Tracking Easy
Asset management often flies under the radar in media organizations, yet its impact is profound. Mishandled or poorly managed equipment can bring operations to a halt, leading to substantial financial losses. Effective equipment management is essential, as organizations need accurate, accessible records of their assets’ location, status, maintenance needs, and utilization rates to prevent compliance fines and lost equipment.
This drove us to create our 2025 State of Enterprise Asset Management Report, investigating how organizations manage their physical assets and evaluate their current processes. Our research revealed actionable insights into gear management challenges, showing that while many organizations grapple with inefficiencies, disconnected systems, and outdated processes, there’s a strong appetite for transformation.
The Hidden Link Between Asset Management and Operational Resilience
Physical assets, from AV equipment to studio gear, are essential for production. Our survey found that 90% of professionals struggle with equipment management. Common pain points include broken or missing equipment, double bookings, and time-consuming manual tasks, all stemming from poor or neglected equipment management. These issues cascade into missed deadlines, reduced team satisfaction, and diminished bottom-line results.
Responses from media professionals also illuminate overlooked struggles, such as reliance on spreadsheets or insufficient tracking systems that lead to equipment downtime and project delays. Equipment downtime isn’t just a technical glitch, it’s a preventable problem that wastes hours of your team’s time and risks damaging client trust.
Key takeaway? Equipment management isn’t just a line item. It’s central to delivering quality output, protecting operations, and enabling your teams to succeed.
Key Challenges in Media Technology Asset Management
From our research, several challenges commonly plague organizations when managing assets:
- Loss and Damage: 64% of teams frequently encounter broken or missing items right when they are needed.
- Complex Booking Flows: Reservations and checkouts are needlessly time-consuming and conflict-prone.
- Underutilized Tools: Many organizations rely on outdated spreadsheets, which fail to scale with rapidly growing needs.
- Limited Visibility: Gaps in tracking lead to inefficiencies, miscommunication, and missed opportunities.
This status quo fosters a culture of “good enough.” But amidst industry pressures and tightening budgets, leaders must ask themselves whether their asset management approach is actually working for them or if it is just a short-term bandaid solution. If it’s the latter, they are potentially losing thousands every year.
Why Integrations Matter More Than Capabilities
Many of our survey respondents identified integration as their primary concern when selecting asset management tools, surpassing even functionality. Why? Asset management in modern media organizations cannot operate as a silo.
When an Enterprise Asset Management (EAM) platform seamlessly integrates with other essential platforms, it enhances the efficiency of all your tools and processes, making teams more productive and equipment last longer.
- No more isolated data silos or project planning tools: Cross-platform communication ensures everyone—from finance to operations—sees the same data, enabling effective collaboration.
- Automated workflows: Simplifying administrative overhead, gives teams back valuable time.
- Real-time tracking: Knowing where your gear is ensures leaders can act proactively to maintain project timelines and avoid surprises.
The bottom line? Integration transforms physical equipment from being “invisible infrastructure” into a competitive advantage. No more lost or underutilized items with no accountability trail.
4 Steps to Resilient Asset Management in 2025
As media technology advances, asset management priorities will evolve. To stay ahead, organizations must commit to the following:
- Rethink Processes
Audit current workflows and identify bottlenecks. Are you wasting time searching for equipment or processing check-ins manually? Automating audit and check-in tasks can recover hundreds of hours per year.
- Invest in Real-Time Data
Adopt asset-tracking systems that offer live updates on location, usage, and availability. This visibility reduces downtime and improves decision-making.
- Focus on Training
Technology is only as effective as its users. Provide onboarding and continuous support to ensure adoption of tools and processes.
- Adopt Preventative Strategies
Minimize downtime by scheduling maintenance before it’s critical. Use automated tools to manage warranties, service needs, and lifecycle planning.
The most resilient organizations of the future will view asset management not just as a means of maintaining operations but as a strategic tool for scaling their business. Success tomorrow depends on implementing robust systems and strategies today.
Cheqroom Overview
Cheqroom is a leading asset management platform that helps organizations share and track mission-critical equipment across teams and locations. The platform prevents equipment loss, increases productivity, maximizes asset value, and enables confident growth. From media and entertainment companies to universities and Fortune 100 firms, Cheqroom serves thousands of organizations managing $5 billion in assets worldwide.
Want to learn more? Visit cheqroom.com to download the full State of Enterprise Asset Management Report to see how top MediaTech teams are turning asset resilience into a competitive edge.
Read the full report here: https://www.cheqroom.com/tools-ebooks/state-of-enterprise-asset-management-report-2025/
