Marking a ground-breaking, first-of-its-kind Web3 entertainment offering, The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience from Warner Bros. Home Entertainment and Eluvio is the first major studio film released as a multimedia living NFT, an exciting new way for fans to engage with the film through two dynamic menu experience options –The Mystery Edition and The Epic Edition. Both allow owners to watch the extended version of the film in 4K UHD, access more than 8 hours of special features, view image galleries, discover hidden AR collectibles, and explore themed navigation menus based on iconic locations from the film, as well as own and trade the experience in a community marketplace.
The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience is powered by Eluvio, pioneers of the Content Blockchain and Web3 innovation throughout the media and entertainment industry
The Eluvio Content Blockchain provides a high-performance, simple-to-use, and cost-effective Web3 platform built for content. It enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetize shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences, and more. Content creators, and their communities, benefit from a significantly more carbon-efficient alternative to traditional platforms for digital asset management, 4K streaming, ticketing, NFT minting, and trading of premium content. Notably, in this experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Home Entertainment and fans enjoy blockchain-backed access control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.
Eluvio’s Content Blockchain also provides a breakthrough in carbon-footprint efficiency in the ways it manages media and uses blockchain technology, and on-chain content ownership. Through a novel compositional and just-in-time protocol, the Eluvio Content Blockchain does not make digital file copies and significantly reduces the network storage and usage requirements as compared to traditional streaming and content distribution systems. It also uses an eco-friendly “proof-of-authority” consensus, which avoids the high energy consumption used in computational “proof-of-work” blockchains.
The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience sets a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.
