For media and entertainment organizations (or any company creating digital content), the cloud has incredible allure—virtually unlimited compute power and storage to tackle any rendering or transcoding job, combined with incredible flexibility. The cloud allows resources to be deployed where they’re needed—all on demand, all at a moment’s notice.

In this paper we will outline the challenges that today’s media and entertainment businesses face when attempting to leverage the cloud to accelerate and streamline the creation and production of feature films, video, music, and game titles. We’ll debunk some common myths, and chart a clear path to help rethink how a move the cloud can be dramatically simplified when you have the right technology solution.