Etere Ecosystem – Redefines a new generation of content publishing with a strategic software-driven workflow

Etere Ecosystem – Redefines a new generation of content publishing with a strategic software-driven workflow


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Etere Ecosystem – Redefines a new generation of content publishing with a strategic software-driven workflow

Journal Article from Etere

Mon 19, 09 2022

Etere Ecosystem redefines a new generation of content publishing with a strategic software-driven workflow that streamlines the content supply chain, including playout of both linear and non-linear content. With one system, you can manage the end-to-end workflow effectively.

Etere Ecosystem is a fully customizable software solution that can manage your end-to-end media workflow with integrated and automated workflows to manage business processes, leading to better cost-efficiency and productivity. It features a sophisticated architecture with direct archive and database communication.

Simplify with Workflow Orchestration

Etere Ecosystem orchestrates the processes and resources required, from management and preparation to content publication. With automated and customizable workflows, Etere brings you a breakthrough in efficiency and flexibility. Furthermore, it provides perfect synchronization between workflow actions. Etere T-workflow features a workflow designer for a fully personalized and reliable way to create or modify distinct broadcasting procedures. It allows the simultaneous execution of multiple independent actions automatically, based on pre-configured criteria. Monitoring and managing your media assets have never been easier.

Dynamic Ad Insertion with SCTE Triggers

Etere Ecosystem manages Dynamic Ad Insertion (DAI) and Digital Program Insertion (DPI) to deliver targeted commercials to reach consumers across different markets and to increase its content monetization revenue. With SCTE triggers for dynamic advertising, content producers can broadcast customized commercials driven by data analytics and advanced metadata. In addition, with the insertion of Flexi-metadata, commercial delivery can be targeted on multiple levels, including geo-localization, demographics, device type, and media consumption preferences. With the same program, broadcasters can insert different advertisements to targeted markets. These capabilities enhance the viewer experience for OTT content delivery as it allows service providers to deliver advertisements that are more relevant and in tune with the viewer's profile. Etere Ecosystem opens new media monetization opportunities to drive remote ad insertions and tap on advertising opportunities in different markets for an enhanced return on investment in content and advertising revenue.

Actionable Business Analytics

With real-time data driving actionable business intelligence, users can strategically plan and make informed decisions about viewer engagement and content optimization, including targeted advertisements. Etere Ecosystem analytics dashboard empowers content distributors with viewability, interactivity, and viewership data. The accessibility of Etere Web makes it easy for distributed teams to collaborate and access data in real-time on a centralized database, even while on the move.

Flexible and Multi-Bitrate Encoder

Etere Multi-Bitrate Encoder offers integrated advertising management with SCTE and Google Dynamic Ad Insertion markers for OTT advertising. As content delivery requirements evolve, Etere consistently enhances its technology to empower broadcasters with the leading-edge technology to leverage content monetization opportunities in the market. Etere Multi-Bitrate Encoder is released as a simplified platform to efficiently manage OTT workflows and ad insertions through a streamlined workflow. Powered by GPU, Etere has a very low CPU impact to deliver multiple streams of multiple resolutions and bitrate to match the receiver capabilities. It integrates the recording of video signals (SDI/IP/NDI) and encodes the recordings into HLS-compatible files in multiple resolutions.

Professional Quality Playout with a Smaller Footprint

Etere ETX is a complete software-defined Channel-in-a-Box featuring all the capabilities needed to bring a channel live, including full IP/NDI/SDI (in and out) for multiple frame rates. As a software instance on commercial off-the-shelf (COTS) hardware, Etere ETX delivers an integrated playout, master control, closed captions, and graphics on a single interface. ETX has playout features needed to bring a channel on-air, including cloud playout, ingest, automation, master control, and interactive graphics.

Virtualization and Cloud

Etere streamlines your workflow with integrated support for virtualization and the cloud. Etere provides a virtual environment for unlimited streams without the associated hardware costs.

Streamlined Insertion and Management of Secondary Events

Etere STMAN supports even the most complex event structures involving multiple layers of graphical elements such as logos, crawls, subtitles, and channel branding, as well as device commands such as script, hex pass-through, and channel switch. As OTT advertising workflows are more efficient, they are no longer disconnected or separated from the broadcast streams.

Etere OTT Delivery

TV viewing habits have changed considerably, and increasingly, audiences want the option to watch their favourite programs on their preferred devices and at the time they choose. This shift poses a new set of challenges for broadcasters. In addition, media convergence brings with it a new way of monetizing content. To optimize delivery efficiency, Etere Over-the-Top Delivery provides the most efficient software tools to manage the distribution of OTT content to all popular media platforms.

A user-friendly interface enables users to create delivery orders where all conditions can be specified from the distributor, platform, metadata, and materials to the workflow to automatically adjust content to the technical requirements of a specific platform and transfer packaged files where needed. The integrated system is managed with a single Media Asset Management and can quickly produce multiple streams of customized content. Each stream can have ad insertions in the form of secondary objects, including squeezes, overlays, and animated logos. Etere Ecosystem opens up a world of opportunities for advertisement placements, allowing you to have a higher return on your assets for both linear and OTT delivery.

With Etere, you can distribute content over various media platforms, including Netflix, Hulu Plus, Amazon Prime, Redbox Instant, Vudu, Vodafone TV, CanalSat, Orange Nouvelle TV, and more. The integrated platform includes the management of licensing rights and defines the contractual agreement for each media file, even for databases numbering in thousands. Etere T-workflow automatically triggers the delivery workflow appropriated to automatically adjust content to the technical specifications of a particular platform. Etere ensures complete compliance of all delivered materials according to the technical specifications required by each specific OTT platform.

It also integrates real-time payment tracking of content produced, enhancing flexibility through automation. Etere Ecosystem has helped broadcasters worldwide improve the distribution and monetization of their OTT content by significantly automating material packaging and cutting delivery times.

Stay Ahead of the Game with Etere Ecosystem

While content monetization technologies are changing with viewers' increasingly fragmented content consumption habits, you can stay ahead of the game with Etere. Etere Ecosystem's integrated, customizable and cost-effective solutions allow you to drive higher revenue and deliver an enhanced viewer experience. With Etere Ecosystem, content owners can drastically reduce the complexity of creating and delivering linear and non-linear channels.

About Etere

Since its beginnings in 1987, Etere has been preparing users for the future. Etere is a worldwide provider of broadcast and media software solutions backed by its mark of excellence in system design, flexibility, and reliability. The revolutionary concept of the Etere Ecosystem promotes real-time collaborations and enhances operational efficiency across the entire enterprise. Etere Ecosystem software solutions manage the end-to-end media workflow and feature an integrative Web and Windows architecture that is customizable to fit perfectly in any system.

Etere delivers on its service excellence commitment with 24/7 worldwide support and inclusive software updates. Its portfolio of digital technologies and market-proven remote/on-site services such as consultancy, training, installation, and demonstrations are ready to run with your business no matter where you are. Etere enhances your adaptability for the future and empowers you with the most innovative software tools to drive your business to greater heights.

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