IABM 8 How can media companies blend linear and streaming TV to move to hybrid TV offerings
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Media businesses have been doubling down on hybrid TV, blending their linear and digital offerings to provide consumers a unique proposition. Hybrid TV holds the promise of leveraging the synergies between linear and digital customer experiences, content libraries and business models. This session aims to analyze the current and future potential of hybrid TV through a panel discussion with major media business working on this concept.
