Interviews with IABM Members
Round table and panel discussions
Industry insight and presentations

IBC 2022 – Optimising user engagement and experiences through accelerated and accurate content discovery

Sat 10, 09 2022

Martin Prins, Head of Product, Media Distillery
Sander Kouwenhoven, CTO, NLZIET

One of the challenges NLZIET faces is that, especially for non-scripted live programmes like news, talk shows, actuality shows and sports programming, there is a lack of descriptions of the actual topics inside a programme. Due to the live nature of such shows, the programme description provided in a TV guide / EPG is very generic and uninformative about what the content is about. So, for the viewer, deciding whether it is of interest to watch is not easy! This session will dive into the needs NLZIET wanted to address, the challenges faced building a solution powered by AI, and a discussion around the initial results from a betatest with NLZiet viewers, running this July/August!

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