The webinar provided IABM members with an exclusive opportunity to engage with key figures from IBC, including CEO Mike Crimp and Director & Head of Sales Steve Connolly. Hosted by Chris Evans, IABM’s Head of Knowledge, the session focused on the latest updates from IBC, covering trends, upcoming initiatives, and the evolving landscape of the broadcast and media industry. Attendees had the chance to ask questions directly, discuss industry challenges, and gain insights into how IBC plans to support and drive innovation within the sector.