Aviator is a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality, ad-supported linear and Connected TV (CTV) content from a single, unified platform. This ground-breaking platform draws on Imagine’s broad experience in ad tech, video infrastructure and playout automation to create an entirely new approach to setting up, running and monetizing channels simply, quickly and cost-effectively.
Developed using the latest cloud technology, Aviator binds together the critical capabilities of scheduling, rights management, playout, live events, VOD, ad sales, ad placement, ad serving, campaign management and more into a single cloud platform. It guarantees high audio and video quality on all outlets and supports a diverse range of linear channel origination options ― from the simplest, thematic-style channels to the most sophisticated demands of premium services.
There are three broad elements to the Aviator offering: plan, make and monetize.
Plan supports all the stages of scheduling, including rights management and content acquisition, enabling media companies to manage linear and on-demand rights and scheduling from a single, unified system. It features a comprehensive scheduling engine that provides the tools to create single or multichannel schedules, combining program content and advertisements into a single, frame-accurate playlist.
Make oversees the media supply chain and secure content storage, as well as providing premium playout. That naturally includes high-quality graphics generation and insertion in real time and seamless playout on all outputs of a multichannel, multiplatform operation. For each channel, there is the possibility to have multiple variants, for different broadcast and streamed platforms, each with unique commercials and trailers either inserted as part of Aviator or signaled via SCTE 35 for downstream dynamic ad insertion.
Monetize supports the commercial aspects of advertising, from sales through ad decisioning and traffic to billing and reconciliation. Automated tools for ratings prediction, spot booking, copy allocation, sequencing and as-run reconciliation enhance operational efficiency and optimize ad placement. By taking a common view of advertising across linear channels and streaming services, Aviator ensures optimum use of the inventory, while providing advertisers with proven audience reach.
Architected for an uncertain future, Aviator provides a transformative approach that adapts quickly to change ― enabling media companies to efficiently launch new linear channels, achieve faster time to revenue for emerging services such as FAST channels, and continue delivering and monetizing content no matter how consumer viewing habits evolve.
