In this IABM TV interview filmed at IBC 2022, we meet Catriona Tate, Sales Director UK/Ireland/MEA at Accedo and discuss the importance of OTT video services being available on multiple Smart TV platforms. We dig into the challenges facing video service providers who stream to smart TVs and ask how video providers can address market fragmentation. Catriona also shares her thoughts on what video providers need to be doing to attract and retain subscribers and how operators can stay relevant?
