Clickable adverts – the next step for DAI
Mathais Guille, VP Cloud Platform discussed the power of Dynamic Ad Insertion and emphasizes that it has to be fully scalable, particularly in live event coverage which can have instant peaks. Mathias also talks about recent customer successes using Broadpeak’s DAI at Media Prima in Malaysia and TFI in France. He concludes with Broadpeak’s latest development – making all adverts clickable to enable instant purchasing.
