Succeeding in new verticals
IABM CEO, Saleha Williams, talks to Bob Boster, President of Clear-Com, about his company’s activities in markets outside of Broadcast, where Clear-Com has it roots. Bob describes the crossover point as ‘Broadcastish’, which he defines as being able to meet the increasing demands for quality as AV ramps up its importance in many different types of organizations. Bob also gives tips on how to succeed in selling into the growing AV space.
