In this IABM TV Interview, we talk to Jean-Christophe Perier and Shakunt Malhotra of Globecast about the changing viewing patterns and consumption of video media in the Asia-Pacific region. Pay-TV is facing pressure, while free-to-air (FTA) services are declining. Over-the-top (OTT) platforms are at a tipping point, with the question of whether advertising-based video on demand (AVOD) or subscription-based video on demand (SVOD) will dominate. The role of sports rights is a crucial factor in this evolving landscape. In light of these changes, the interview explores the role of a modern service provider in navigating and adapting to the shifting dynamics of the industry.
