In this IABM TV Interview, we sit down with James Taylor, CEO of InSync Technology, to discuss the company’s role in enabling impactful sports broadcasts in the rapidly growing live broadcasting sector. James delves into InSync’s latest product innovations, particularly in the area of standards conversion, and shares insights on the market performance of 4K and 8K resolutions. He also addresses how InSync is supporting broadcasters in expanding their high-resolution content distribution.