In this IABM TV interview, Hamish Muiry (Head of Sales, M2A Media) discusses the distribution of live sports events and how this will evolve in the future.
1. These are unprecedented times for live sports broadcasting. How do you think that this will impact the distribution of live sports events in the future?
2. You say that the B2B distribution of live content will evolve in other ways, can you elaborate?
3. Would you say this is more relevant to sports rights owners over broadcasters and why? Or can both benefit?
4. Where do you see the industry in five to ten years time?