In this IABM TV interview filmed at IBC 2022, we meet Thomas Kramer, Vice President, Strategy & Business Development & Geoff Gordon, Vice President, Marketing who explain more about MainConcept and what they will be exhibiting at IBC. We ask where 8K is today and what is needed to advance to the next level. We also ask where is VVC today and what applications are ideal for it; and finally we find out what is MainConcept doing to advance these and other technologies/standards.